TINJAUAN LOYALITAS NASABAH BERDASARKAN KUALITAS LAYANAN DAN KEPUASAN PADA BCA FATMAWATI

Banks play a crucial role in supporting economic activities, and good service quality can have a positive impact on customer loyalty. Loyalty can be influenced by service quality and customer satisfaction. Bank Central Asia (BCA) continuously evolves to adapt to the current era. Qualitative writing...

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Bibliographic Details
Main Author: Salwa Putri Purwitasari, (Author)
Format: Book
Published: 2023-06-21.
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Summary:Banks play a crucial role in supporting economic activities, and good service quality can have a positive impact on customer loyalty. Loyalty can be influenced by service quality and customer satisfaction. Bank Central Asia (BCA) continuously evolves to adapt to the current era. Qualitative writing is a type of writing used to understand social life, which is obtained and analyzed using a qualitative (non-quantitative) approach. SmartPLS has the advantage of a strong analytical method, allowing for the processing of a small number of samples. Good service quality that aligns with customer needs can enhance customer satisfaction and increase loyalty.
Item Description:http://repository.upnvj.ac.id/24937/23/ABSTRAK.pdf
http://repository.upnvj.ac.id/24937/24/AWAL.pdf
http://repository.upnvj.ac.id/24937/25/BAB%201.pdf
http://repository.upnvj.ac.id/24937/26/BAB%202.pdf
http://repository.upnvj.ac.id/24937/27/BAB%203.pdf
http://repository.upnvj.ac.id/24937/28/BAB%204.pdf
http://repository.upnvj.ac.id/24937/29/BAB%205.pdf
http://repository.upnvj.ac.id/24937/30/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/24937/20/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/24937/31/LAMPIRAN.pdf
http://repository.upnvj.ac.id/24937/22/HASIL%20PLAGIARISME.pdf