TINJAUAN LOYALITAS NASABAH BERDASARKAN KUALITAS LAYANAN DAN KEPUASAN PADA BCA FATMAWATI
Banks play a crucial role in supporting economic activities, and good service quality can have a positive impact on customer loyalty. Loyalty can be influenced by service quality and customer satisfaction. Bank Central Asia (BCA) continuously evolves to adapt to the current era. Qualitative writing...
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2023-06-21.
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| 520 | |a Banks play a crucial role in supporting economic activities, and good service quality can have a positive impact on customer loyalty. Loyalty can be influenced by service quality and customer satisfaction. Bank Central Asia (BCA) continuously evolves to adapt to the current era. Qualitative writing is a type of writing used to understand social life, which is obtained and analyzed using a qualitative (non-quantitative) approach. SmartPLS has the advantage of a strong analytical method, allowing for the processing of a small number of samples. Good service quality that aligns with customer needs can enhance customer satisfaction and increase loyalty. | ||
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