ANALISIS GREEN PURCHASE INTENTION YANG DIMEDIASIGREEN TRUST PADA PRODUK REFILL STATION PT UNILEVER INDONESIA TBK
This study aims to demonstrate the influence of Green Perceived Value and Environmental Knowledge on Green Purchase Intention, mediated by Green Trust, regarding the products of Refill Station PT Unilever Indonesia Tbk. The study employs a quantitative method by distributing questionnaires to 151 re...
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| Format: | Book |
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2023-07-15.
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| Online Access: | Link Metadata |
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