PENGARUH SOCIAL MEDIA MARKETING, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANGAN

This research is quantitative research with the aim of analyzing and knowing the influence of Istagram social media marketing, brand image, and service quality on the purchase decision of Kopi Kenangan. The sample population in this study was 100 respondents of Kopi Kenangan consumers in Pamulang Di...

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Bibliographic Details
Main Author: Qamilla Nurul Halimah, (Author)
Format: Book
Published: 2023-07-21.
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Online Access:Link Metadata
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