PENGARUH GAYA HIDUP, CITRA MEREK, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE (Studi Pada Mahasiswa di DKI Jakarta)
This study uses a quantitative method with the aim of proving the influence of Lifestyle, Brand Image, and Product Design directly and indirectly on Purchase Decision. This study used 150 respondents from student of Smartphone Top Brand 2023 in DKI Jakarta as primary data, and secondary data researc...
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2023-07-06.
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