PENGARUH KEPERCAYAAN MEREK, KEAMANAN DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE(Studi Pada Ibu Rumah Tangga di DKI Jakarta)

• Yazar: Nida Amalia Fadhillah, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2023-06-21.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This study uses quantitative methods with the aim of proving the influence of brand trust, safety, and consumer behavior both directly and indirectly on purchasing decisions. This study used 100 housewife respondents in DKI Jakarta as primary data and secondary data researchers obtained through vari...