PENGARUH KETEPATAN WAKTU, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA JASA PENGIRIMAN J&T EXPRESS

This research is a quantitative study with the aim of knowing, analyzing, and proving the effect of timeliness, service quality, and price on customer satisfaction in J&T Express shipping services. The population in this study are customers of J&T Express delivery services via e-commerce who...

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Bibliographic Details
Main Author: Adam Rifki Hadi, (Author)
Format: Book
Published: 2023-06-23.
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520 |a This research is a quantitative study with the aim of knowing, analyzing, and proving the effect of timeliness, service quality, and price on customer satisfaction in J&T Express shipping services. The population in this study are customers of J&T Express delivery services via e-commerce who are domiciled in the South Jakarta area. The sample in this study used 100 respondents using a non-probability sampling method with a purposive sampling technique. The data collection technique uses a questionnaire via Google Forms. Test the hypothesis in this study using the partial least squares method using SmartPLS 4 software. The results of this study obtained (1) the variable Timeliness has a positive and significant effect on the variable Customer Satisfaction, (2) the variable Quality of Service has a positive and significant effect on the variable Customer Satisfaction, and (3) the price variable has a positive and significant effect on the customer satisfaction variable. 
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