ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING (PADA PRODUK MIE INSTAN LEMONILO)

The sales value of instant noodles in Indonesia has continued to increase. Many companies create instant noodle products, one of which is Lemonilo. However, the sales revenue of Lemonilo instant noodles shows fluctuating conditions. So, it can be said that Lemonilo instant noodles unable to compete...

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Bibliographic Details
Main Author: Damai Yanti, (Author)
Format: Book
Published: 2023-06-27.
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