PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN BRAND IMAGE GUNA MENCIPTAKAN CUSTOMER LOYALTY PADA MOBIL TOYOTA

The automotive industry is one of the fastest growing industries. Toyota is an automotive company with the most sales from year to year. Loyal customers are one of Toyota's keys to success. However, to achieve this, supporters of loyalty are needed, namely customer relationship management and b...

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Bibliographic Details
Main Author: Salsa Zanedfi, (Author)
Format: Book
Published: 2023-02-17.
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