ANALISIS FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF: Studi Kasus Pada Generasi Z Pengguna E-commerce Di DKI Jakarta
E-commerce is a place for people to make planned and impulsive purchases, especially for the younger generation such as gen Z. This study aims to determine the effect of website quality, sales promotion, and shopping lifestyle on impulsive purchases in generation Z who are e-commerce users. (Tokoped...
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| Format: | Book |
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2023-06-27.
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