ANALISIS PENGARUH REPUTASI PERUSAHAAN SHOPEE PASCA GELOMBANG PHK TERHADAP MINAT PEMBELIAN : Survei pada Konsumen di Jabodetabek
This research aims to examine the influence of Shopee's reputation after the wave of layoffs on consumer purchasing intention in the Jabodetabek region. The theory aligned with this research is the Corporate Reputation Theory. The method used in this study is a quantitative method. The research...
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| Format: | Book |
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2023-07-17.
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