HUBUNGAN BRAND AMBASSADOR NCT 127 DENGAN SIKAP KONSUMEN BLIBLI: Survei Pada Followers Instagram @bliblidotcom
This study aims to see how much the credibility of NCT 127 as a brand ambassador has a relationship with the consumer attitude of Blibli using source credibility theory. This theory explains that a person is considered credible if he has characteristics, like expertise, trustworthiness, and attracti...
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| Format: | Book |
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2023-07-10.
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