PENGARUH PESAN DI MEDIA SOSIAL INSTAGRAM TERHADAP SIKAP PENGGUNAAN PLASTIK SEKALI PAKAI (Survei Pada Followers Media Sosial Instagram @demibumi.id)

This study aims to determine whether there is a change in people's attitude towards messages on social media Instagram @demibumi.id which provide information regarding the use of single-use plastics. The theory used in this research is Information Integration Theory. This research was conducted...

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Bibliographic Details
Main Author: Camila Muslih, (Author)
Format: Book
Published: 2023-07-04.
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Summary:This study aims to determine whether there is a change in people's attitude towards messages on social media Instagram @demibumi.id which provide information regarding the use of single-use plastics. The theory used in this research is Information Integration Theory. This research was conducted with a quantitative approach. The method used is survey method. The population of this research is followers from the Instagram account @demibumi.id with a sample of 100 respondents. The results of the correlation test stated that messages on social media Instagram @demibumi.id had a strong relationship with attitudes towards using single-use plastics. The results of the linear regression test and the results of the coefficient of determination test showed that there was a positive effect of 42% from messages on the social media Instagram @demibumi.id on the attitudes of Instagram followers @demibumi.id regarding the use of single-use plastics. Thus, it can be concluded that there is an influence of messages on social media Instagram @demibumi.id on attitudes towards the use of single-use plastics.
Item Description:http://repository.upnvj.ac.id/26008/1/ABSTRAK.pdf
http://repository.upnvj.ac.id/26008/2/AWAL.pdf
http://repository.upnvj.ac.id/26008/3/BAB%20I.pdf
http://repository.upnvj.ac.id/26008/4/BAB%20II.pdf
http://repository.upnvj.ac.id/26008/5/BAB%20III.pdf
http://repository.upnvj.ac.id/26008/6/BAB%20IV.pdf
http://repository.upnvj.ac.id/26008/7/BAB%20V.pdf
http://repository.upnvj.ac.id/26008/8/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/26008/9/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/26008/10/LAMPIRAN.pdf
http://repository.upnvj.ac.id/26008/11/HASIL%20PLAGIARISME.pdf
http://repository.upnvj.ac.id/26008/12/ARTIKEL%20KI.pdf