PENGARUH PESAN DI MEDIA SOSIAL INSTAGRAM TERHADAP SIKAP PENGGUNAAN PLASTIK SEKALI PAKAI (Survei Pada Followers Media Sosial Instagram @demibumi.id)
This study aims to determine whether there is a change in people's attitude towards messages on social media Instagram @demibumi.id which provide information regarding the use of single-use plastics. The theory used in this research is Information Integration Theory. This research was conducted...
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2023-07-04.
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| 100 | 1 | 0 | |a Camila Muslih, . |e author |
| 245 | 0 | 0 | |a PENGARUH PESAN DI MEDIA SOSIAL INSTAGRAM TERHADAP SIKAP PENGGUNAAN PLASTIK SEKALI PAKAI (Survei Pada Followers Media Sosial Instagram @demibumi.id) |
| 260 | |c 2023-07-04. | ||
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| 500 | |a http://repository.upnvj.ac.id/26008/10/LAMPIRAN.pdf | ||
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| 500 | |a http://repository.upnvj.ac.id/26008/12/ARTIKEL%20KI.pdf | ||
| 520 | |a This study aims to determine whether there is a change in people's attitude towards messages on social media Instagram @demibumi.id which provide information regarding the use of single-use plastics. The theory used in this research is Information Integration Theory. This research was conducted with a quantitative approach. The method used is survey method. The population of this research is followers from the Instagram account @demibumi.id with a sample of 100 respondents. The results of the correlation test stated that messages on social media Instagram @demibumi.id had a strong relationship with attitudes towards using single-use plastics. The results of the linear regression test and the results of the coefficient of determination test showed that there was a positive effect of 42% from messages on the social media Instagram @demibumi.id on the attitudes of Instagram followers @demibumi.id regarding the use of single-use plastics. Thus, it can be concluded that there is an influence of messages on social media Instagram @demibumi.id on attitudes towards the use of single-use plastics. | ||
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| 655 | 7 | |a NonPeerReviewed |2 local | |
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