PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA BEAT(Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis)

"This study aims to determine the effect of product quality, brand image and price on purchasing decisions of Honda Beat motorcycles. The type of data in this study uses quantitative data. In this study, the data sources to be analyzed were primary data. The population in this study were studen...

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Bibliographic Details
Main Author: Karina Ananda Hakim, (Author)
Format: Book
Published: 2023-07-05.
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