PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) MENGENAI DESTINASI WISATA DOMESTIK PADA MEDIA SOSIAL TIKTOK @TIKETCOM TERHADAP MINAT BERKUNJUNG FOLLOWERS

ABSTRACT The presence of the Covid-19 pandemic since 2020 has caused a fluctuating pattern of tourist movements, necessitating marketing activities. One of these activities is the use of electronic word of mouth (eWOM), which can serve as a marketing solution. eWOM can be found on social media platf...

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Main Author: Luffi Hanifah, (Author)
Format: Book
Published: 2023-07-07.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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