PENGARUH KREDIBILITAS BEAUTY INFLUENCER TERHADAP SIKAP KONSUMEN PRODUK KECANTIKAN (Survei Pada Followers Instagram Abel Cantika)

The development of beauty trends, making the figure of beauty influencers who have high credibility is needed today. Based on the ZAP Beauty Index 2023 survey, 78% of Indonesian women choose local influencers in influencing women to choose beauty products. The purpose of this study is to find out ho...

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Bibliographic Details
Main Author: Salwa Safyra, (Author)
Format: Book
Published: 2023-07-05.
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