PENGARUH PENGGUNAAN TIKTOK SHOP TERHADAP SIKAP PEMBELIAN IMPULSIF (STUDI EKSPLANASI PEMBELIAN IMPULSIF PADA PRODUK SOMETHINC DI TIKTOK SHOP OLEH MAHASISIWI DKI JAKARTA)

• Auteur principal: Celica Zalfa Arvioby, (Auteur)
• Format: Livre
• Publié: 2023-09-26.
• Sujets: Thesis; NonPeerReviewed
• Accès en ligne: Link Metadata

This research is motivated by the existence of impulsive buying attitudes in female students because it has the greatest influence on the emotional aspects of making purchases both offline and online. The TikTok Shop phenomenon as a selling feature can be researched on its use by female students in...