STRATEGI KEMENANGAN ONI SUWARMAN ANGGOTA DEWAN PERWAKILAN DAERAH REPUBLIK INDONESIA PROVINSI JAWA BARAT PADA PEMILIHAN UMUM SERENTAK TAHUN 2019

• Main Author: Sabrina Yumna Arkaani, (Author)
• Format: Book
• Published: 2023-07-10.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upnvj.ac.id/26644/1/ABSTRAK.pdf; http://repository.upnvj.ac.id/26644/14/AWAL.pdf; http://repository.upnvj.ac.id/26644/3/BAB%201.pdf; http://repository.upnvj.ac.id/26644/15/BAB%202.pdf; http://repository.upnvj.ac.id/26644/16/BAB%203.pdf; http://repository.upnvj.ac.id/26644/17/BAB%204.pdf; http://repository.upnvj.ac.id/26644/18/BAB%205.pdf; http://repository.upnvj.ac.id/26644/19/DAFTAR%20PUSTAKA.pdf; http://repository.upnvj.ac.id/26644/9/RIWAYAT%20HIDUP.pdf; http://repository.upnvj.ac.id/26644/10/LAMPIRAN.pdf; http://repository.upnvj.ac.id/26644/11/HASIL%20PLAGIARISME.pdf; http://repository.upnvj.ac.id/26644/12/ARTIKEL%20KI.pdf
• Keywords: JA Political science (General); JC Political theory; JF Political institutions (General)

In the general election for DPD members, candidate members compete under their own feet, because DPD members nominate themselves individually in one province. One of them is Oni Suwarman, a member of the DPD RI West Java Province, who won the most votes in Indonesia in the general election for members of the DPD RI West Java Province for the second time. What's interesting is, in his first general election, he also won the most votes, but only in his constituency. So, the purpose of this study is to explain how the political marketing strategy was carried out by Oni Suwarman when he was running for DPD RI West Java Province. This study uses a descriptive qualitative method using primary and secondary data sources. The theory used is political marketing theory by Adnan Nursal, namely there are three indicators in political marketing, namely push marketing, pull marketing, and pass marketing. The data collection technique used in this study was carried out by purposive sampling. Researchers used four stages of data analysis according to Miles & Huberman, namely data collection, data reduction, data presentation, and data withdrawal or verification with data triangulation. The final results of this study indicate that the political marketing strategy used by Oni Suwarman in his candidacy to become a member of the Regional Representatives Council of the Republic of Indonesia in the constituency of West Java Province in the 2019 simultaneous general elections has been very good, judging by the results of the votes that Oni won. Suwarman with 4,132,681 votes, which won the most votes in his constituency and throughout Indonesia. In his second candidacy, he excelled in executing the pass marketing strategy, seen from Adman Nursal's political marketing theory.