ANALISIS STRATEGI PUBLIC RELATION DALAM MENSOSIALISASIKAN PROGRAM WIRANESIA DIGIPRENEUR ROADSHOW (Studi Pada Wiranesia Foundation Melalui Instagram)

This research aims to determine the process and implementation of communication strategies carried out by Public Relations Wiranesia Foundation in socializing its program through one of the social media, namely Instagram. This study uses a descriptive qualitative method with data collection through...

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Bibliographic Details
Main Author: Aisyah Fitriya, (Author)
Format: Book
Published: 2023-07-05.
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Online Access:Link Metadata
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520 |a This research aims to determine the process and implementation of communication strategies carried out by Public Relations Wiranesia Foundation in socializing its program through one of the social media, namely Instagram. This study uses a descriptive qualitative method with data collection through in-depth interviews and data collection techniques with purposive sampling. The result of this research is the strategy that is implemented Public Relations Wiranesia Foundation in socializing the Wiranesia program Digipreneur Roadshow is with Fact finding, Planning, Comuunicating, Evaluating and take advantage of technological advances, namely using social media Instagram. 
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