PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK @VMULIANA TERHADAP PEMENUHAN KEBUTUHAN INFORMASI TENTANG KARIER (SURVEI PADA FOLLOWERS @VMULIANA)
The emergence of new media has created the phenomenon of social media as a source of information. One example is the popular social media TikTok, which is a source of information, including career information. In addition, the reality of formal education that does not always provide career informati...
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2023-07-07.
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| Summary: | The emergence of new media has created the phenomenon of social media as a source of information. One example is the popular social media TikTok, which is a source of information, including career information. In addition, the reality of formal education that does not always provide career information results in individuals having to seek information independently by watching impressions of @vmuliana's TikTok account or asking questions through the comments column. The purpose of the study was to examine the effect of using TikTok @vmuliana social media on fulfilling information needs about careers, as well as the effect of the intensity of using TikTok @vmuliana social media and the content of TikTok @vmuliana social media messages on fulfilling information needs about careers, using Uses and Gratification theory. Uses and Gratification theory is based on four things: antecedents, motives, media use, and effects. The research method used was explanatory-quantitative, with a survey in the form of a Google Form questionnaire with 100 respondents from followers of the @vmuliana TikTok account. The sampling technique was carried out by simple random sampling. The results of the study found that the calculated F value of 191.680 is greater than the F table value of 3.94, indicating that there is an influence between the use of TikTok and @vmuliana social media simultaneously on fulfilling information needs about careers. Based on the T test, it was found that the T count was 13.845 for media usage, 4.186 for intensity of media usage, and 14.276 for the content of media messages. The three T counts are greater than the T table, which is 1.985. Based on the results of the study, it is concluded that there is a significant influence related to the use of TikTok @vmuliana social media, the intensity of using TikTok @vmuliana social media, and the content of TikTok @vmuliana social media messages on fulfilling information needs about careers among followers. |
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| Item Description: | http://repository.upnvj.ac.id/26755/1/ABSTRAK.pdf http://repository.upnvj.ac.id/26755/2/AWAL.pdf http://repository.upnvj.ac.id/26755/3/BAB%201.pdf http://repository.upnvj.ac.id/26755/4/BAB%202.pdf http://repository.upnvj.ac.id/26755/5/BAB%203.pdf http://repository.upnvj.ac.id/26755/6/BAB%204.pdf http://repository.upnvj.ac.id/26755/7/BAB%205.pdf http://repository.upnvj.ac.id/26755/8/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/26755/9/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/26755/10/LAMPIRAN.pdf http://repository.upnvj.ac.id/26755/11/HASIL%20PLAGIARISME.pdf http://repository.upnvj.ac.id/26755/12/ARTIKEL%20KI.pdf |