PENGARUH WORD OF MOUTH (WOM) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

. One of the improvements in data and correspondence innovation is the advancement of communication media innovation, especially cellular phones. In Indonesian culture, the level of association is high and most of them use listening society instead of reading, verbal (WOM) is more attractive in prom...

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Bibliographic Details
Main Author: Syifa Tria Wardani, (Author)
Format: Book
Published: 2023-08-24.
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