DETERMINASI KEPUTUSAN PEMBELIAN MAKANAN HALAL MAHASISWA JABODETABEK DENGAN LABEL HALAL SEBAGAI MEDIATOR
Food is a basic need for humans that must come first, because our bodies need good intake and nutrition for the body. There are quite a number of restaurants in Jabodetabek, therefore it is necessary to pay attention to the halal product. To keep students from worrying about buying halal food, it is...
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2023-06-21.
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| Summary: | Food is a basic need for humans that must come first, because our bodies need good intake and nutrition for the body. There are quite a number of restaurants in Jabodetabek, therefore it is necessary to pay attention to the halal product. To keep students from worrying about buying halal food, it is necessary to have an understanding of halal labels in restaurants that sell halal and haram products. This study aims to analyze the factors that influence purchasing decisions mediated by halal labels in purchasing halal food for students in Jabodetabek. This study took a sample of 160 respondents. This study uses data collection methods with primary data through questionnaires or online surveys with purposive sampling method. The analytical method in this study uses the Structural Equation Model - Partial Least Square (SEM-PLS) which is processed using the SmartPLS application. The adjusted r-square value in this study is 0.733 or 73.3% for purchasing decisions and 0.863 or 86.3% for halal labels. The results in this study, namely religiosity, taste, price, location and halal label have an influence on purchasing decisions for halal food. Religiosity, Taste, Price, and Location have an influence on purchasing decisions. And religiosity has an influence on purchasing decisions mediated by the halal label. Taste, price and location have no influence on purchasing decisions mediated by the halal label. It is hoped that with this research, people will pay more attention to the halal status of a food before buying it. |
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| Item Description: | http://repository.upnvj.ac.id/27177/1/ABSTRAK.pdf http://repository.upnvj.ac.id/27177/2/AWAL.pdf http://repository.upnvj.ac.id/27177/3/BAB%201.pdf http://repository.upnvj.ac.id/27177/4/BAB%202.pdf http://repository.upnvj.ac.id/27177/5/BAB%203.pdf http://repository.upnvj.ac.id/27177/6/BAB%204.pdf http://repository.upnvj.ac.id/27177/7/BAB%205.pdf http://repository.upnvj.ac.id/27177/12/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/27177/8/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/27177/9/LAMPIRAN.pdf http://repository.upnvj.ac.id/27177/10/ARTIKEL%20KI.pdf http://repository.upnvj.ac.id/27177/11/HASIL%20PLAGIARISME.pdf |