PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE DI JABODETABEK
One of the most popular smartphone brands sold in Indonesia is the iPhone. This quantitative research aims to determine the effect of brand image, product quality, and price on purchasing decisions for iPhone products. This study uses non-probability sampling techniques with purposive sampling. The...
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| Format: | Book |
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2023-12-18.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |