PENGARUH BRAND IMAGE, PRICE, DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION INDIHOME
This research is research with a quantitative approach which aims to find out whether there is an influence between the variables of brand image, price and Service Quality on Indihome Customer satisfaction. This research has as its object Indihome users who live in Depok with a sample size of 100 re...
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2023-12-12.
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| 520 | |a This research is research with a quantitative approach which aims to find out whether there is an influence between the variables of brand image, price and Service Quality on Indihome Customer satisfaction. This research has as its object Indihome users who live in Depok with a sample size of 100 respondents using a purposive sampling technique. The analysis technique uses path analysis with the help of SmartPLS 4.0 as data processing software. The results obtained are that (1) Brand image has a positive and significant effect on Indihome Customer satisfaction. (2) Price has a positive and significant effect on Indihome Customer satisfaction. (3) Service Quality has a positive and significant effect on Indihome Customer satisfaction. Keywords: Brand image, Price, Service Quality, and Customer satisfaction. | ||
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