PENGARUH CO-BRANDING, PERCEIVED VALUE, DAN USER-GENERATED CONTENT TERHADAP PURCHASE INTENTION PRODUK KOLABORASI MCDONALD'S X NEW JEANS
The high competition among fast food restaurants in Indonesia requires companies to implement effective marketing strategies. Currently, there is a strategy that is often used by companies, namely co-branding, such as co-branding between McDonald's and New Jeans. The occurrence of this phenomen...
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2023-12-22.
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