PENGARUH CO-BRANDING, PERCEIVED VALUE, DAN USER-GENERATED CONTENT TERHADAP PURCHASE INTENTION PRODUK KOLABORASI MCDONALD'S X NEW JEANS

• Hoofdauteur: Marsya Adelia Avianti Irawan, (Auteur)
• Formaat: Boek
• Gepubliceerd in: 2023-12-22.
• Onderwerpen: Thesis; NonPeerReviewed
• Online toegang: Link Metadata

The high competition among fast food restaurants in Indonesia requires companies to implement effective marketing strategies. Currently, there is a strategy that is often used by companies, namely co-branding, such as co-branding between McDonald's and New Jeans. The occurrence of this phenomen...