PENGARUH COUNTRY OF ORIGIN, SOCIAL MEDIA MARKETING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC DI JAKARTA SELATAN
This research was conducted to determine the influence of country of origin (COO), social media marketing (SMM), and electronic word of mouth (EWOM) on purchasing decisions for Somethinc products. This study is quantitative, utilizing primary data obtained from respondents' answers through a qu...
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| Format: | Book |
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2024-01-03.
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