PENGARUH SOCIAL MEDIA MARKETING, E-WOM, DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER ENGAGEMENT

Shopping has now become a basic activity to meet the daily needs of every individual. This encourages innovation from entrepreneurs in creating a platform for online shopping activities that is easily accessible to various groups. The purpose of this study is to test whether there is an effect of so...

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Bibliographic Details
Main Author: Ilham Tri Kusuma, (Author)
Format: Book
Published: 2023-12-11.
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