PENGARUH NILAI PROPERTI, MINAT INVESTASI DAN SUMBER PENDANAAN TERHADAP KEPUTUSAN INVESTASI DENGAN GREEN BUILDING STRATEGI SEBAGAI VARIABEL MEDIASI

Currently, housing development with the green building concept is widely carried out, especially in urban areas, because of the minimal environmental impact compared to conventional buildings. In this research, the variables used are property value, investment interest, capital funding sources on in...

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Main Author: Juansyah Putra, (Author)
Format: Book
Published: 2024-01-05.
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520 |a Currently, housing development with the green building concept is widely carried out, especially in urban areas, because of the minimal environmental impact compared to conventional buildings. In this research, the variables used are property value, investment interest, capital funding sources on investment decision variables with the green building variable as a mediating variable. This research is a quantitative research to determine the influence of property value, investment interest, and sources of funding on investment decisions with green building strategies as a mediating variable. The population in this study were 103 respondents from managers to directors from property and construction company management in Jakarta, Bogor, Depok, Tangerang and Bekasi using a purposive sampling method. Data analysis using the Structural Equation Model method using the SmartPLS program. This research uses questionnaire data. The research results show that property value has no effect on investment decisions, while property value mediated by variable green building strategies has an effect on investment decisions. Then investment interest has no effect on investment decisions, while investment interest mediated by green building strategies has an effect on decisions. The source of l funding influences investment decisions, while the source of l funding mediated by green building strategies has no influence on investment decisions 
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