PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN BRAND AWARENESS TERHADAP MINAT BELI SCARLETT WHITENING

Scarlett Whitening is a local beauty product from Indonesia with various types of care products that are used daily for body and facial skin. This study aims to determine the effect of brand ambassadors on buying interest, how brand image affects buying interest, how brand awareness affects buying i...

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Bibliographic Details
Main Author: Putri Arnelia Agatha, (Author)
Format: Book
Published: 2023-12-18.
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