PENGARUH KUALITAS PRODUK, HARGA, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOPI TUKU BEKASI
In this era, businesses have experienced rapid growth and undergone continuous transformation. One type of business that is currently popular in Indonesia is the coffee shop business. The aim of this research is to find out, prove and analyze whether product quality, price and brand image influence...
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Main Author: | Jiemy Shandhiyawan Santoso, (Author) |
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Format: | Book |
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2024-01-23.
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Online Access: | Link Metadata |
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