PENGARUH TERPAAN IKLAN 12.12 BIRTHDAY SALE PADA INSTAGRAM @SHOPEE_ID TERHADAP PERILAKU KONSUMTIF (SURVEI PADA FOLLOWERS INSTAGRAM @SHOPEE_ID)
This study aims to explore the influence of exposure to the 12.12 Birthday Sale advertisements presented on the Instagram social media platform on the consumptive behavior of followers of the @shopee_id account. In the digital era, social media has become a crucial platform influencing consumer beha...
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Main Author: | Rafi Bagaskoro Wicaksono Brewijaya Ningrat, (Author) |
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Format: | Book |
Published: |
2023-12-22.
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Online Access: | Link Metadata |
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