REPRESENTASI SELF ESTEEM DALAM MUSIK VIDEO "S-CLASS" KARYA STRAY KIDS (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE)

• Main Author: Liza Aulia Nurutami, (Author)
• Format: Book
• Published: 2024-01-15.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upnvj.ac.id/29252/1/ABSTRAK.pdf; http://repository.upnvj.ac.id/29252/2/AWAL.pdf; http://repository.upnvj.ac.id/29252/3/BAB%201.pdf; http://repository.upnvj.ac.id/29252/4/BAB%202.pdf; http://repository.upnvj.ac.id/29252/5/BAB%203.pdf; http://repository.upnvj.ac.id/29252/6/BAB%204.pdf; http://repository.upnvj.ac.id/29252/7/BAB%205.pdf; http://repository.upnvj.ac.id/29252/8/DAFTAR%20PUSTAKA.pdf; http://repository.upnvj.ac.id/29252/9/RIWAYAT%20HIDUP.pdf; http://repository.upnvj.ac.id/29252/10/LAMPIRAN.pdf; http://repository.upnvj.ac.id/29252/24/HASIL%20PLAGIARISME.pdf; http://repository.upnvj.ac.id/29252/12/ARTIKEL%20KI.pdf
• Keywords: H Social Sciences (General); HM Sociology; HN Social history and conditions. Social problems. Social reform; M Music

Mental health problems in Indonesia are quite high, with 34.9% of adolescents experiencing them. This is because the level of Self Esteem in Indonesia is still low. Therefore, there needs to be awareness and concern for Self Esteem from various things around. This study aims to analyze the meaning of Self Esteem in the music video "S-Class" by Stray Kids using Charles Sanders Peirce semiotic analysis, and to multiply research on representations in music videos related to Self Esteem using Charles Sanders Peirce semiotic analysis.The method used in this research is descriptive qualitative with a constructivism paradigm. The data collection techniques used were non-participatory observation, documentation, interviews, and literature studies which resulted in the existence of primary and secondary data sources. In addition, researchers used data analysis techniques based on the Miles and Huberman model in the form of data collection, data reduction, data presentation, and drawing conclusions. The final result of this research shows that the music video "S-Class" by Stray Kids has the meaning of Self Esteem with the discovery of 11 scenes based on Charles Sanders Peirce semiotic analysis. The scenes that represent the meaning of Self Esteem in the music video "S-Class" are analyzed by looking at body language or gesture, facial expressions, color tones, lyrics, and others in the music video, and referring to the concept of Self Esteem derivatives and Charles Sanders Peirce semiotics. The researcher used the concept of Self Esteem derivatives in the form of Component I and Self Esteem Indicators according to Coopermith, Self Esteem Approach according to Rosenberg, and Component II of Self Esteem according to Battle. In addition, the researcher also used Charles Sanders Peirce's semiotic derivatives by paying attention to the Triangle Meaning Semiotics consisting of Representamen (Qualisign. Sinsign, and Legisign), Object (Icon, Index, and Symbol), and Interpretation (Rheme, Dicent Sign, and Argument). Keywords: Music Video, Representation, Self Esteem, Charles Sanders Peirce Semiotics, Stray Kids