PENGARUH INTERAKSI PARASOSIAL DI INSTAGRAM TASYA FARASYA TERHADAP PERILAKU IMPULSE BUYING PRODUK "MOTHER OF PEARL"

Impulse Buying behavior has grown significantly with today's technological developments. Impulse Buying or Impulsive Buying is an unplanned, unmanaged or spontaneous behavior when buying a product. This behavior often occurs in the younger generation, especially Gen Z, who are exposed to a lot...

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Bibliographic Details
Main Author: RAHMI ANISA GUSIKA PUTRI, (Author)
Format: Book
Published: 2024-01-17.
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