PENGARUH TRUSTWORTHINESS HOST SHOPEE LIVE SKINCARE SKINTIFIC OFFICIAL SHOP TERHADAP BRAND SWITCHING BEHAVIOR

Dissatisfaction with the previous skincare brand prompts consumers to switch brands, seek variety, and choose Skintific as an alternative. The host of Shopee Live Skintific serves as a trustworthy figure, boosting customer confidence, encouraging purchases, thereby altering the initial preferences f...

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Bibliographic Details
Main Author: Lulu Hasna Nabillah, (Author)
Format: Book
Published: 2024-01-17.
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