PENGARUH KAMPANYE PREPP SCOOTER CLUB TERHADAP KESADARAN MEREK PREPP STUDIO

• Main Author: Farabi Prana Athallah, (Author)
• Format: Book
• Published: 2023-12-22.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

Through the Prepp Scooter Club campaign, Prepp Studio has emerged as a pioneer in the Indonesian fashion brand scene by forming a scooter community. This research employs a quantitative explanatory method on a sample of 1.5 million Instagram followers @preppstudio (June 2023) using the Taro Yamane formula. SPSS analysis results indicate a significant relationship between the campaign and brand awareness, with a Spearman's Rank Correlation Coefficient of 0.555 (p < 0.001). Simple linear regression reveals a substantial positive influence of the campaign on brand awareness (constant 43.613, regression coefficient 1.192). The coefficient of determination is 31.6%, signifying that the campaign explains a significant portion of the variation in brand awareness. The t-test confirms a significant impact of the campaign (t-value 6.724, p < 0.001), surpassing the critical t-value of 1.984. In conclusion, the Prepp Scooter Club campaign significantly enhances Prepp Studio's brand awareness.

Item Description

http://repository.upnvj.ac.id/29486/18/ABSTRAK.pdf
http://repository.upnvj.ac.id/29486/27/AWAL.pdf
http://repository.upnvj.ac.id/29486/20/BAB%201.pdf
http://repository.upnvj.ac.id/29486/21/BAB%202.pdf
http://repository.upnvj.ac.id/29486/22/BAB%203.pdf
http://repository.upnvj.ac.id/29486/23/BAB%204.pdf
http://repository.upnvj.ac.id/29486/24/BAB%205.pdf
http://repository.upnvj.ac.id/29486/25/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/29486/15/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/29486/26/LAMPIRAN.pdf
http://repository.upnvj.ac.id/29486/12/HASIL%20PLAGIARISME.pdf
http://repository.upnvj.ac.id/29486/17/ARTIKEL%20KI.pdf