ANALISIS PERPINDAHAN MEREK: Studi Kasus Pengguna Smartphone Oppo Di Ciganjur, Jagakarsa
This research is a quantitative research that aims to determine the effect of product attributes, variety seeking, and prices on brand switching. The population in this study were Oppo smartphone users in Ciganjur, Jagakarsa. The sample size was taken as many as 75 respondents, with a non probabilit...
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| Format: | Book |
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2019-01-08.
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