PENGARUH KUALITAS PRODUK CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI
This research was conducted to test how big purchasing decisions Towards Smartphones Xiaomi, as the influence of product quality, brand image and perception of the price. The population in this research is the community Neighborhood Pondok Cabe, Tangerang Selatan. Sampling techniques using a purposi...
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2019-01-07.
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| 520 | |a This research was conducted to test how big purchasing decisions Towards Smartphones Xiaomi, as the influence of product quality, brand image and perception of the price. The population in this research is the community Neighborhood Pondok Cabe, Tangerang Selatan. Sampling techniques using a purposive sampling by taking samples as many as 75 people. Data collection questionnaire with likert scale using method PLS (Partial Least Square) with the software SmartPLS 3.0. The results of this study suggest that (1) the quality of the product significantly to influential buying decision. (2) the brand image has noeffect against significant purchasing decisions. (3) the perception of price effect significantly to purchasing decisions. | ||
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