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PENGARUH PENGGUNAAN MOBILE ADVERTISING"MARTABAK RAJA"MELALUI IKLAN SMS (SHORT MESSAGE SERVICE) LOCAL BASED ADVERTISING TERHADAP PERUBAHAN PERILAKU KONSUMEN (Survei pada mahasiswa Universitas Muhammadiyah Prof. DR. Hamka Kampus Limau)

Latar belakang penelitian ini karena semakin banyak persaingan usaha khususnya dibidang kuliner membuat pengusaha memanfaatkan perkembangan mobile technology sebagai kegiatan mobile advertising melalui iklan SMS (Short Message Service) Local Based Advertisingagar lebih unggul dibanding dengan pesain...

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Bibliographic Details
Main Author:	Mirda Hanum Pitarini, - (Author)
Format:	Book
Published:	2016-07-20.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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