PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI SEPEDA MOTOR MATIC HONDA SCOOPY (STUDI PADA MASYARAKAT RW.16 PABUARAN CITAYAM)
This research is a quantitative research that aims to determine the influence of brand image, product quality and price to buying interest. The population in this study is the community RW.16 Pabuaran Citayam. Sample size was taken as many as 75 respondents with non probability sampling method, espe...
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2019-01-08.
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| Summary: | This research is a quantitative research that aims to determine the influence of brand image, product quality and price to buying interest. The population in this study is the community RW.16 Pabuaran Citayam. Sample size was taken as many as 75 respondents with non probability sampling method, especially purposive sampling. Data collection was conducted through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) brand image has an significant influence on buying interest with the coefficient value of 0,292. (2) product quality has significant influence on buying interest with coefficient value of 0,768. (3) price has an insignificant influence on buying interest with coefficient value of lane of -0.079. |
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| Item Description: | http://repository.upnvj.ac.id/56/1/AWAL.pdf http://repository.upnvj.ac.id/56/2/ABSTRAK.pdf http://repository.upnvj.ac.id/56/3/BAB%20I.pdf http://repository.upnvj.ac.id/56/4/BAB%20II.pdf http://repository.upnvj.ac.id/56/5/BAB%20III.pdf http://repository.upnvj.ac.id/56/6/BAB%20IV.pdf http://repository.upnvj.ac.id/56/7/BAB%20V.pdf http://repository.upnvj.ac.id/56/8/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/56/9/LAMPIRAN.pdf http://repository.upnvj.ac.id/56/10/RIWAYAT%20HIDUP.pdf |