PENGARUH ELECTRONIC WORD OF MOUTH, BRAND IMAGE DAN BRAND TRUST TERHADAP MINAT BELI PRODUK SMARTPHONE IPHONE

Penelitian ini dilakukan untuk menguji pengaruh variabel electronic word of mouth, brand image dan brand trust terhadap minat beli produk smartphone iPhone. Penelitian ini menggunakan teknik non probability sampling dengan metode purposive sampling. Sampel dalam penelitian adalah 60 responden di kel...

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Bibliographic Details
Main Author:	Putri Wahyu Ningsih, - (Author)
Format:	Book
Published:	2017-07-05.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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