EFEKTIVITAS KAMPANYE GO GREEN DALAM LAYANAN GOGREENER GO FOOD TERHADAP PERILAKU PEDULI LINGKUNGAN (Survei Pada Followers Instagram @gojekindonesia)
This research aims to know about how much the effectiveness of the go green campaign in the gogreener go food service on enviromental care behavior (survey on Instagram followers of @gojekindonesia.) The relevant model in this research is the AIDDA. The research was conducted using a quantitative re...
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2020-07-17.
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| Summary: | This research aims to know about how much the effectiveness of the go green campaign in the gogreener go food service on enviromental care behavior (survey on Instagram followers of @gojekindonesia.) The relevant model in this research is the AIDDA. The research was conducted using a quantitative research approach. The research method used is the survey method. The population is Instagram followers of @gojekindonesia with a sample of 100 respondents. The sampling technique uses non probability technique with purposive sampling. Analysis technique to measure the effect of variable X and Y uses a regression test. Data testing techniques were processed using SPSS (Statistical Product and Service Solution) version 26. The results of this research indicate that the correlation of X variable with Y variable is strong and the regression test has a positive effect. These results are supported by the result of the hypothesis test significance of tcount > ttable, namely 9,5415 > 1,98447 which Ho is rejected and Ha is accepted means that the effectiveness of the go green campaign in the gogreener go food service has a big effect on the enviromental care behavior of @gojekindonesia's followers. Keywords: Go Green Campaign, Enviromental Care Behavior, Gogreener Service, Gojek |
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| Item Description: | http://repository.upnvj.ac.id/6709/1/ABSTRAK.pdf http://repository.upnvj.ac.id/6709/2/AWAL.pdf http://repository.upnvj.ac.id/6709/3/BAB%201.pdf http://repository.upnvj.ac.id/6709/4/BAB%202.pdf http://repository.upnvj.ac.id/6709/5/BAB%203.pdf http://repository.upnvj.ac.id/6709/6/BAB%204.pdf http://repository.upnvj.ac.id/6709/7/BAB%205.pdf http://repository.upnvj.ac.id/6709/8/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/6709/9/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/6709/10/LAMPIRAN.pdf http://repository.upnvj.ac.id/6709/11/ARTIKEL%20KI.pdf |