EFEKTIVITAS KAMPANYE GO GREEN DALAM LAYANAN GOGREENER GO FOOD TERHADAP PERILAKU PEDULI LINGKUNGAN (Survei Pada Followers Instagram @gojekindonesia)
This research aims to know about how much the effectiveness of the go green campaign in the gogreener go food service on enviromental care behavior (survey on Instagram followers of @gojekindonesia.) The relevant model in this research is the AIDDA. The research was conducted using a quantitative re...
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2020-07-17.
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| 245 | 0 | 0 | |a EFEKTIVITAS KAMPANYE GO GREEN DALAM LAYANAN GOGREENER GO FOOD TERHADAP PERILAKU PEDULI LINGKUNGAN (Survei Pada Followers Instagram @gojekindonesia) |
| 260 | |c 2020-07-17. | ||
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| 500 | |a http://repository.upnvj.ac.id/6709/10/LAMPIRAN.pdf | ||
| 500 | |a http://repository.upnvj.ac.id/6709/11/ARTIKEL%20KI.pdf | ||
| 520 | |a This research aims to know about how much the effectiveness of the go green campaign in the gogreener go food service on enviromental care behavior (survey on Instagram followers of @gojekindonesia.) The relevant model in this research is the AIDDA. The research was conducted using a quantitative research approach. The research method used is the survey method. The population is Instagram followers of @gojekindonesia with a sample of 100 respondents. The sampling technique uses non probability technique with purposive sampling. Analysis technique to measure the effect of variable X and Y uses a regression test. Data testing techniques were processed using SPSS (Statistical Product and Service Solution) version 26. The results of this research indicate that the correlation of X variable with Y variable is strong and the regression test has a positive effect. These results are supported by the result of the hypothesis test significance of tcount > ttable, namely 9,5415 > 1,98447 which Ho is rejected and Ha is accepted means that the effectiveness of the go green campaign in the gogreener go food service has a big effect on the enviromental care behavior of @gojekindonesia's followers. Keywords: Go Green Campaign, Enviromental Care Behavior, Gogreener Service, Gojek | ||
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