Pengaruh Penerimaan Sistem Pembayaran Go-Pay (PEOU, PU, SI, dan ATU) Terhadap Intensitas Pengguna Aplikasi GOJEK Menggunakan Pendekatan Technology Acceptance Model

TAM (Technology acceptance model) is used to know how the user's acceptance rate against a system. The variables used in this study include perceived ease of use (PEOU), perceived usefulness (PU), attitude toward using (ATU), and intensity of use (IU). Electronic payment systems are currently w...

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Bibliographic Details
Main Author: Yoga Pratama Alviansah, (Author)
Format: Book
Published: 2020-06-17.
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