SEGMENTASI PELANGGAN MENGGUNAKAN ALGORITMA FUZZY C-MEANS (FCM) DAN ANALISIS RFM (RECENCY, FREQUENCY, AND MONETERY) PADA DATA PELANGGAN KEDAI
Customer segmentation aims to classify customers based on the similarity of characteristics in the form of similar customer interests or demands. To perform customer segmentation, it can be achieved through data mining by implementing clustering techniques. The algorithms that are often used for clu...
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2020-06-18.
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