ANALISIS STRATEGI KOMUNIKASI PEMASARAN RADIO PELITAKASIH DALAM UPAYA MENARIK MINAT PENGIKLAN DI ERAINDUSTRI 4.0
Abstract This study discusses efforts to attract advertisers' interest in radio in the 4.0 era through marketing communication strategies adopted by Pelita Kasih radio, considering the declining number of listeners that radio has the challenge of maintaining its presence in the eyes of advertis...
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| Format: | Book |
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2020-06-23.
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