ANALISIS KEPUTUSAN PEMBELIAN HANDPHONE XIAOMI

This research takes the form of quantitative research that aims to explain the impact of brand equity, price, and quality of products on purchasing decisions. This study took a sample of Xiaomi mobile users. Samples taken were a number of 75 respondents, with a sampling technique using probability s...

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Bibliographic Details
Main Author: Muhammad Rizki Saputra, (Author)
Format: Book
Published: 2020-07-01.
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