ANALISA PENGARUH PROMOSI, CITRA MEREK, DAN KUALITAS LAYANAN TERHADAP MINAT PENGGUNAAN APLIKASI FINTECH

This quantitative research aims to determine the effect of promotion, brand image, and service quality on the interest in using fintech applications. The population in this study is the user of the fintech application. A total of 75 respondents were taken for this study, with the method used was non...

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Bibliographic Details
Main Author: Reyhan Zhafran, (Author)
Format: Book
Published: 2020-07-30.
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