ANALISIS PENGARUH PERSEPSI LABEL HALAL, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HALAL : Studi Pada Konsumen Starbucks di Tangerang Selatan

This research is a quantitative study that aims to determine the effect of perceptions of halal labels, product quality, and service quality on purchasing decisions. The population in this study were visitors who purchased drinks at STARBUCKS coffee shop, South Tangerang. The sample size was taken a...

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Bibliographic Details
Main Author: Cikal Rivaldi, (Author)
Format: Book
Published: 2020-07-01.
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